The Value Of Aligning Search & Social

See on Scoop.itTravel Tech and Innovation

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but as social media gradually becomes more important for SEO, it’s also about identity, relationships and content.


Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts.


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