Ibis Hotel Builds a Brand One Clever YouTube Video at a Time

See on Scoop.itTravel Tech and Innovation

Europe’s largest hotel operator Accor SAis in the first year of a three-year reorganization aimed at cutting costs and entering emerging markets. One of the first steps of the reorganization, an effort than began in 2011, was a rejuvenation of the ibis brand that consolidated three brands into ibis, ibis Styles, and ibis Budget.

Accor’s primary goal is to brand Ibis as a leader in the economy hotel sector worldwide.

See on skift.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s