Ibis Hotel Builds a Brand One Clever YouTube Video at a Time

See on Scoop.itTravel Tech and Innovation

Europe’s largest hotel operator Accor SAis in the first year of a three-year reorganization aimed at cutting costs and entering emerging markets. One of the first steps of the reorganization, an effort than began in 2011, was a rejuvenation of the ibis brand that consolidated three brands into ibis, ibis Styles, and ibis Budget.

Accor’s primary goal is to brand Ibis as a leader in the economy hotel sector worldwide.

See on skift.com


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