Social Media Is Helping BRIC Travelers Embrace Online Booking

See on Scoop.itTravel Tech and Innovation

Despite recent headline news about the slowdown experienced in the BRICS economies, these countries continue to command strong appeal. The numbers speak for themselves. The BRICS account for 40% of the world’s population, 22% of its GDP and a staggering 58% of middle-class income and remain key target markets for destinations and travel players seeking new sources of significant revenue growth.

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