Fact: Facebook has over a billion users sharing personal information every day, which makes it the largest concentration of social intelligence on the planet. Aside from Google and perhaps a troika of data aggregators, no company knows more about you.
This knowledge is power—serious power—which makes Facebook a serious contender in the game of helping digital marketers to get to know you better.
For marketers, Facebook is not a problem. In fact, it’s an opportunity. But, importantly, it’s one opportunity among many, many alternatives.
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