What is the The Diffusion of Innovation model? – Smart Insights Digital Marketing Advice

See on Scoop.itTravel Tech and Innovation

Using the Diffusion of Innovation (DOI) to engage with different types of buyers when new products are launchedWhat is The Diffusion of Innovation?This mod. Marketing topic(s):Marketing models. Advice by Annmarie Hanlon.

See on www.smartinsights.com

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