T&T Rolls Out Gamification for Biz Travel

See on Scoop.itTravel Tech and Innovation

When Travel and Transport decided last year to develop a gamification program for corporate customers, it was making a conscious effort to focus on the carrot rather than the stick approach to travel management.

Whether the carrot approach is the best way to build travel policy compliance will soon be put to the test, as the 67-year old Omaha-based agency is about to launch a technology-based incentive program that rewards and recognizes travelers for good behavior.

See on www.travelmarketreport.com


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