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Marketers Are Putting Their Money and Confidence in Social Media

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

Content marketing is being taken to a whole new level thanks to social media platforms that allow companies to better connect with their customers.

See on mashable.com

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Tesco to use face-scan ad targeting

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

See on www.bbc.co.uk

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Starbucks and Twitter’s new social-media ‘monetization’ test looks promising

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

As Twitter readies its much-anticipated IPO, the money-losing social networking site, with the help of coffee giant Starbucks, may be giving marketers new ideas of how they can use the site to make real money and get valuable customer information.

See on blogs.marketwatch.com

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Gamers Make Up Largest Tablet Content Audience

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

This year, for the first time, the majority of US internet users will use a tablet, according to a new eMarketer report.

See on www.emarketer.com

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#Facebook: Cómo Aumentar el Compromiso de los Seguidores de tu Página

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

En Facebook como en toda red social lo importante no es aumentar el número de fans, lo más importante es aumentar el compromiso de tus seguidores.

See on socialmediamas.com

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The State of Social Business 2013: The Maturing of Social into Social Business

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results betwe

See on www.slideshare.net

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Expedia’s Uphill Climb Faces Booking.com’s Structural Advantages

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

Expedia Inc. CEO Dara Khosrowshahi talked last week about how his company was making progress in its European hotel business, but acknowledged “we can do better.” “As you …

See on skift.com

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5 Whys

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

Eric Ries, entrepreneur-in-residence at Harvard Business School, explains how to find the human causes of technical problems.

See on hbr.org

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Test and Learn: How to Make Your Content Work

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

Great content is key to the success of any brand’s social media efforts. But what steps are essential toward creating content that works? Read on for some helpful pointers on achieving brand success on social media.

See on www.socialbakers.com

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The 2013 Google Encryption and What It Means for You – Search Engine Journal

Posted on November 4, 2013 by Luis Costa

See on Scoop.it – Travel Tech and Innovation

We survived Panda, Penguin, and a host of other near-crippling online marketing changes and sat on the edge or our seats awaiting this year’s massively new

See on www.searchenginejournal.com

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  • Marketers Are Putting Their Money and Confidence in Social Media
  • Tesco to use face-scan ad targeting
  • Starbucks and Twitter’s new social-media ‘monetization’ test looks promising
  • Gamers Make Up Largest Tablet Content Audience
  • #Facebook: Cómo Aumentar el Compromiso de los Seguidores de tu Página

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Luis Costa

Luis Costa

I'm a consultant in Innovation and Entrepreneurship for the Travel Sector at my own company - InnovTourism. I teach Macro Trends and Innovation for Travel and Tourism at Universidade Europeia – Laureate International Universities and I co-ordinate Tourism Innovation @ U Europeia, a new born center for Applied Innovation and Entrepreneurship for Tourism I've worked with the European Commission as an expert in IT and Tourism and was Turismo de Portugal IP representative at the Marketing Technology Network of the European Travel Commission and in several expert groups of the European Commission for Tourism. In Turismo de Portugal IP, I worked for several years in on-line marketing and IT for destination management. More recently, I developed my main activity in the Strategic Planning Directorate and coordinate projects in the field of ICT, Innovation and Entrepreneurship for the Tourism Sector.

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